SEO Uzmanı 4

Taharri motoru optimizasyonu, web sitelerini taharri motorlarının elan asude bir şekilde anlayabilmesine “taramasına” imkân katkısızlayacak şekilde taharri motorlarının kriterlerine mütenasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak tabir edilmektedir. Taharri motorları taharri sonuçlarının suistimal edilmemesi derunin bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azcaından nelerin strüktürlmayacağı dair vukuf vermektedir. İnternetin muhtıra yaşamda ve ekonomik anlamda enerjisinin artması neticesinde hızla yaygınlaşmaya mebdelamıştır. Sayısal pazarlamanın bir ast koludur.

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